• Behind the Scenes: Summer 15 Lookbook


    It’s been a busy summer for us here at the shop- we celebrated our two-year anniversary, co-organized the first ever Hamilton Flea and been on serious personal-life event duty (bachelorette parties, weddings, birthdays, the good times never end!). My favourite thing to do is our seasonal lookbook shoots and the time passing,without a summer photoshoot, was weighing on me so heavily. But thankfully after a busy month, we were able to get an amazing team together and produce one of my favourite shoots to date! We’re just going to call it our “Late Summer Lookbook”. Excited to unveil the photos and late-summer vintage collection at our “Summer Never Ends” shopping party coming up on Thursday August 6th.
    Here are some behind-the-scenes shots before you get to see the final images!
    We shot on a beautiful summer day in the east-end, close to the shop. I wanted to focus on the beauty of Hamilton and how so much of what some people first see as “run-down” is actually so historic, beautiful, inspiring, interesting and what makes Hamilton the unique and wonderful place that it is! The majority of the shots were taken just off of Barton Street in an amazing alley with endless locations. In the few hours we were there we experienced such classic Hamilton characters and the vibe was just full of all the charms that this city is known for, and what I have come to love about where I live.
    Our photographer was the lovely Katie Benfey. She previously shot our spring 2015 and fall 2014 lookbooks in-studio so we were excited to get outside and do a natural-light shoot together. She’s always such a joy to work with as she has the best eye for shots and the sweetest/calmest demeanour. I feel like every shoot we work on together is better than the last and her refined style comes through in every shot. It was cool to shoot in her “backyard”- err, back alley and her location suggestions really made the shoot.

    On makeup we had Sara Height of Face It I’m Pretty. I feel so lucky to have met Sara and been able to work with her on various photoshoots, fashion shows, and even her doing my personal makeup for a special event! She is so talented at creating classic and beautiful looks that are the perfect amount glamorous and natural. Apart from being amazing at what she does, she is the sweetest gal and she really lights up any shoot. We always laugh when she’s around and sometimes I forget we’re working. She’s available for weddings, personal makeup and shoots and I would recommend her in a second to anyone!

    It was exciting to work with Brenda Beltran of Vibrant Beauty for the first time on this shoot and she did a wonderful job on creating some feminine summer hair looks. She started with a beautiful loose summer wave that with time got pinned up into a retro 70’s look and eventually ended in a fun and cute ponytail. I loved all the looks because they were well-done but also inspiring for everyday summer hair. She was great on set and had lots of great thoughts on shots, lighting and it’s always nice working with other collaborative and creative personalities. She also does weddings and events and while she was strictly hair on this shoot, she is also available for makeup.

    Our lovely model was Hamilton born and bred, Delaney Stone. I was shocked when Delaney said she was available for the shoot as she had just returned home from a few months of professional modeling in Asia. We first met in the shop and she has walked in various fashion shows that I’ve produced so I was so excited to finally be able to work on a photoshoot together. She was amazing and obviously her time away gave her so much experience that her posing was instantly on-point. It’s been such a joy to get to see her progress and growth in the modeling industry. We have such a blast together and her attitude is so laid-back and earnest, she really has it all- beauty, brains and an amazing personality. Can’t wait to see where she goes in her career!
    Styling was done, as always, by me, Whitney McMeekin. I was inspired by the late-summer vibes of the 70’s. I tried to focus on vibrant colours, bold prints and fun pieces. Summer is the best season for being playful with your clothing and I love mixing stand-out pieces with simple and minimal styling for the season.

    We also had a few friends at the shoot. Dave and “Popper” were two of our biggest fans. They were hanging out in the alley that afternoon and kept stopping by to show us lots of fun stuff; kittens, 70’s camper vans and vintage signs. They were a completely unique element of this shoot and it really added to the Hamilton vibe.

    Can’t wait to share the photos with you on Thursday at our “Summer Never Ends” shopping party!