Whenever someone asks me what my favourite part of my job is I say, without hesitation, the lookbook photoshoots. Nothing makes me happier than compiling my favourite looks for that season and working with an amazing team of creatives to make my vision a reality. This past weekend we shot our Spring Lookbook at Low Key Studios, located in the Empire Times building on King William in Hamilton. I really love working at this studio and you may remember it from our Fall 15 shoot. For spring, I wanted to show off soft, feminine pieces and since it's our two-year anniversary this weekend I decided a party theme was in order! We filled the studio with balloons, champagne, noisemakers, and party dresses. As always, the team that was responsible for the finished product was made up of some amazingly talented women.
Katie Benfey was our photographer and I was so happy to work with her again, after the last fall shoot. The best thing about Katie is her calm and collected way of working- as soon as we arrived it felt like we were all just hanging out and playing dress up! Katie's got a great eye for composition and her aesthetic matches so nicely with that of Girl on the Wing. Plus she's just all-around lovely and easy to work with. I feel like I've seen her work evolve and get even better in the few months I've know her and I can't wait to collaborate with her again and see all the amazing work she will produce.
Sara Height was our makeup artist and she did a lovely job at highlighting the model's beauty, without being over-the-top. I met Sara when her company Face It I'm Pretty did the makeup for the Vintage Marketplace's fashion show I coordinated, and I was so excited to ask her to be a part of the shoot after I saw how good she was at what she does. Makeup is one of those things that I am always unsure of what direction to take it in, as I've never been one to play around too much with it. Luckily, Sara just knew what would look best and she did an impressive job of creating a bold and dramatic look that was still soft and appropriate for any occasion. Her positive attitude and laughter kept the whole team in good spirits. I actually don't think I've laughed this much on set before!
Chelsea Compton was our hair stylist and I love what she did! I met Chelsea when I first opened the shop two years ago and she did my hair for my opening night party. She works out of Bent Hair Design, a salon just a few doors down from the shop. Chelsea was amazing to have on set and had lots of great hair ideas. Everything she did was soft and feminine, with hints of retro styling. She was also a huge help in coming up with ideas for the set and shots, and her energy really added to the team. Another thing I noticed about her was how quickly and efficiently she works- I couldn't believe the beauty she would fashion up in only a few minutes! Check her out at Bent, she does great haircuts and dyeing as well!
Amanda Leal was in charge of props and set, also known as "the balloon lady". I've known Amanda for almost ten years and we met at Ryerson Univeristy where we were both in the Fashion Communication program. Throughout our friendship we've worked on a few shoots together and our creative styles work so nicely in unison. Whenever I shoot in studio, as opposed to on location, I always worry that the photos will look too simple and try to rack my brain for ways to enhance the setting. Chatting with Amanda we came up with the idea for a party theme and on the day of the shoot I supplied her with a BAZILLION balloons and just let her go with it. She ended up creating some beautiful pieces! My favourite was a lovely balloon arch she made that we hung across the backdrop. Although she spent most of the day tirelessly blowing up balloons, it's always nice to have someone on set who you've known forever, and it was great having her help.
Ailish Kennelly was our beautiful model and you may remember her from the Fall 15 shoot. She is always such a joy to work with as she has an amazing spirit and such a lovely demeanour. We originally met in the store and I just knew she had to model for the shop. There's something about her that is so representative of how I envision the girl on the wing. Classic beauty, a sense of humour, smarts and a grace beyond her years, Ailish looked amazing in all the outfits (though I can't imagine her looking bad in anything). She was also so fun on set and when you see the photos of her laughing, those are real giggles, I swear! Even though I've only known her for about half a year, I feel like a proud mama bear when I see how much she has grown and developed in only a few short months. She was great in our first shoot together, but she really shined in this one- her quirkiness was so perfectly captured and I can't wait to see where this girl goes in life!
And as always, I was in charge of wardrobe and art direction. We started with a softer, more day-worthy look and slowly transitioned into evening and party pieces. I wanted to epitomize the freshness of spring, and stick to classic looks that are time irrelevant. Some of my favourite pieces were included and I couldn't be happier with the results or the team of amazing women I was lucky to work with.
The photos will debut at our TWO-YEAR ANNIVERSARY/CUSTOMER APPRECIATION PARTY this Friday night from 6-9pm. We'll have treats and drinks, special deals and discounts and some special prizes for you! I'm so thankful for all my customers and that I get to do stuff like this for my job.
girl on the wing